“To understand our customers, we need to think like consumers”. With this idea in mind, our desire for a state-of-the-art application laboratory and showroom in the heart of Hamburg grew four years ago. And it became reality! Since 2018, the team from the Personal Care Business Unit has been working [...]

Why only wish your partner and colleagues “good morning”? – wish yourself one too! With a refreshing and motivating routine right after getting up. Freshly squeezed orange juice or rather a strong coffee ...? And the right body and face care is an absolute must. This should be fun but [...]

A crackling open fire and cozy evenings on the sofa in winter - sounds great! But the skin needs special attention in this cold weather and dry indoor air. In this blog you will learn how our SOFTISAN® 649 envelops the skin like a cocoon and provides gentle care.

UNIVERSAL BEAUTY - a mantra in the cosmetics industry that expresses the wish for universal, vegan, natural and clean beauty-compliant products. SOFTISAN® conditionHAIR is an absolute multifunctional power product that fits this trend perfectly.

Current global events show how valuable and important it is that there are people who, full of devotion and charity, want to make our earth a little bit better. One of these fascinating people is the young Cameroonian Ingrid, who worked in our IOI CARE Studio as a working student. [...]

The search for the next trend and highlight in the cosmetics industry is our stimulus. Of course, a wow effect is a must. With SOFTISAN® PG2 C10, we have an ingredient in our portfolio that can change everything.

With the revolution of the soap production in the 19th century, washing with soap was firmly established as a part of daily hygiene. However, the surfactants contained in soap weakened the skin’s natural barrier, and producers therefore began adding refatting ingredients. Our SOFTIGEN® 767 has already been used since the [...]