in-cosmetics 2023 in Barcelona – The Personal Care Team Says Thank You!

13. April 2023

Spring temperatures, delicious food, historical sites – Barcelona is definitely worth a trip, not only when the world of cosmetics meets. The team of the Personal Care business unit at IOI Oleo GmbH had the pleasure of presenting a product innovation at their own booth.

in-cosmetics was exciting, fascinating, eventful, elating and surprising – especially because of SOFTISAN® MagicPOWDER S. This multifunctional opens up a technologically innovative approach for all DIY, on-the-go transforming cosmetic concepts that are fun! Without the use of special devices, an instant emulsion with an always soft feel can be immediately created by simply adding water.

At in-cosmetics 2023, you were able to experience SOFTISAN® MagicPOWDER S and the Creator Kit at several points:

Formulation Bar

At the Formulation Bar at the IOI Oleo booth U80, customers could become enchanted by both SOFTISAN® MagicPOWDER S and the three new formulations of the „Creator Kits“.

Formulation Lab

At the fully booked Formulation Lab session, the CARE Studio team, together with more than 60 customers, formulated the three on-the-go concepts of the “Creator Kit” on the topic of “Powder Powder” Transforming Cosmetics.

Sensory Bar

Three DIY formulations based on SOFTISAN® MagicPOWDER S were presented at the Sensory Bar.

Magic Shake-to-Lotion
Magic Concentrate-to-Spray
Magic Powder-to-Cleanser

Innovation Zone

One thing we are particularly proud of: As one of 10 “functional” ingredients, SOFTISAN® MagicPOWDER S was nominated for the Innovation Zone Best Ingredient Award (Shortlist).

We say thank you!

  • Thanks for the many visitors to our booth

  • Thanks for the positive and exciting discussions

  • Thanks for the strong commitment on the part of our partners worldwide

  • Thanks for the great feedback on our new launch

  • Thanks for the numerous creative project ideas on SOFTISAN® MagicPOWDER S

Do you ask yourself what makes SOFTISAN® MagicPOWDER S so interesting?

Then look forward to our next newsletter, in which we will be presenting our multifunctional, synergetic MagicPOWDER in detail. In the meantime, we are naturally always available for those who can’t wait and were not able to visit us at in-cosmetics.

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Insa Waller

Insa Waller has a background in cosmetic chemistry and marketing. Before joining IOI, she gained experience in B2C product development (skin care) and production. After a position as sales manager (german-speaking countries), Insa moved to the CARE Studio, IOI Oleo's in-house showroom and application lab in Hamburg, as an application engineer. Since graduating with a degree in marketing, she also works as technical marketing. Insa has a passion for cosmetics, fashion and trends and enjoys going for a run.