in-cosmetics 2023 in Barcelona – The Personal Care Team Says Thank You!
13. April 2023
Spring temperatures, delicious food, historical sites – Barcelona is definitely worth a trip, not only when the world of cosmetics meets. The team of the Personal Care business unit at IOI Oleo GmbH had the pleasure of presenting a product innovation at their own booth.
in-cosmetics was exciting, fascinating, eventful, elating and surprising – especially because of SOFTISAN® MagicPOWDER S. This multifunctional opens up a technologically innovative approach for all DIY, on-the-go transforming cosmetic concepts that are fun! Without the use of special devices, an instant emulsion with an always soft feel can be immediately created by simply adding water.
At in-cosmetics 2023, you were able to experience SOFTISAN® MagicPOWDER S and the Creator Kit at several points:
We say thank you!
Do you ask yourself what makes SOFTISAN® MagicPOWDER S so interesting?
Then look forward to our next newsletter, in which we will be presenting our multifunctional, synergetic MagicPOWDER in detail. In the meantime, we are naturally always available for those who can’t wait and were not able to visit us at in-cosmetics.
Insa Waller
Insa Waller has a background in cosmetic chemistry and marketing. Before joining IOI, she gained experience in B2C product development (skin care) and production. After a position as sales manager (german-speaking countries), Insa moved to the CARE Studio, IOI Oleo's in-house showroom and application lab in Hamburg, as an application engineer. Since graduating with a degree in marketing, she also works as technical marketing. Insa has a passion for cosmetics, fashion and trends and enjoys going for a run.