Enjoy the lightness – we make protection fun
13. January 2025
The global market for sun and skin care is developing rapidly and demanding ever more sophisticated concepts that go far beyond mere UV protection and skin care. Value hacking is becoming the benchmark for added value on a small budget and reflects the expectations for multifunctional, hybrid and sustainably formulated solutions.
With the ”Protect & Care” kit, the team at the IOI CARE Studio presents three innovative formulations that follow the mentioned value hacking approach. These are modern, affordable hybrid formulations with exciting sensory properties, uncomplicated application and strong performance.
The IOI Oleo “Protect and Care” Kit
Light Sun Spritz SPF 50 – “Enjoy the sun mist”
The anhydrous oil spray with SPF 50 is based on chemical UV filters, ethanol and MIGLYOL® PPG 810. Thanks to its high polarity, this emollient prevents the UV filters from recrystallising and ensures a very light sensory profile. The spray is easy to distribute, is quickly absorbed and is non-sticky – perfect for the body and head skin. It consists of over 60% natural ingredients and over 70% biodegradable ingredients.
Jiggly Splash Emulsion – “Awakens like a splash of fresh water”
This oil-in-water gel emulsion refreshes, hydrates and is quickly absorbed due to the low oil phase (5%). Despite its lightness, MIGLYOL® 829 ECO ensures that the skin is well cared for. The emulsifier IMWITOR® 375 supports the water-light feeling and also avoids the unsightly soaping effect. Sustainability is a further key focus – the cold process concept is formulated with over 97% natural and over 96% biodegradable ingredients and is free from microplastics. It is the perfect basis for warm/humid regions, Asian-inspired creams and for ingredient-led beauty concepts.
Smooth Vanishing Butter – “The refreshing surprise”
Despite or perhaps because of the high oil content of 20 %, this body butter does not feel heavy on the skin. How come? MIGLYOL® Coco 810, as the main emollient, gives the skin a dry, light and soft feel. The formulation is therefore the perfect balance between intensive care and airy, light freshness. The shea butter used is stabilised with the help of DYNASAN® CrystalCONTROL L to avoid the unwanted blooming effect. We are embracing the skinification trend with actives such as bakuchiol. The formulation is vegan, has a NOC of 0.94 (ISO 16128) and is made from over 88% biodegradable ingredients.
Perfect protection and care from head to toe with the Protect & Care Kit!
Ask us for your personal sample of the kit at personalcare@ioioleo.de
Insa Waller
Insa Waller has a background in cosmetic chemistry and marketing. Before joining IOI, she gained experience in B2C product development (skin care) and production. After a position as sales manager (german-speaking countries), Insa moved to the CARE Studio, IOI Oleo's in-house showroom and application lab in Hamburg, as an application engineer. Since graduating with a degree in marketing, she also works as technical marketing. Insa has a passion for cosmetics, fashion and trends and enjoys going for a run.
