Touching Technologies: IMWITOR® 375
27. August 2020
One of our stars is contained in creams, lotions, bath oils, sun care and many other products. Versatile and Universal: IMWITOR® 375. The Formulator’s Must Have.
When we speak about a finely dispersed mixture of two liquids, usually oil and water, we call it an emulsion. The individual liquids are called phases. This distinguishes emulsions as disperse systems from directly miscible liquids. The emulsifier is an important component of emulsions; it facilitates the formation of droplets and counteracts phase separation.
It is fast, easy and naturally based: IOI Oleo GmbH’s anionic O/W emulsifier IMWITOR® 375. The possible areas of application for IMWITOR® 375 are incredibly versatile. It can be used in creams, face, hand, foot and body lotions, beard oils, bath oils and also in sunscreens or sun care products, sprays and gels. The champion of cosmetic formulations is based on rapeseed and maize, but also sugar beet and sunflower oil, and has a COSMOS / ECOCERT certification.
However, when, in addition to the core properties such as the broad range of possible applications and the naturalness of the product, we speak of speed, even professionals don’t always immediately know what is meant.
How can an emulsifier be fast?
Insa Waller
Insa Waller has a background in cosmetic chemistry and marketing. Before joining IOI, she gained experience in B2C product development (skin care) and production. After a position as sales manager (german-speaking countries), Insa moved to the CARE Studio, IOI Oleo's in-house showroom and application lab in Hamburg, as an application engineer. Since graduating with a degree in marketing, she also works as technical marketing. Insa has a passion for cosmetics, fashion and trends and enjoys going for a run.