It is not just since the worldwide Corona pandemic that it has been extremely important for companies to develop products and services further and thus put themselves in a strong, but also flexible position for the future. The art of doing so is to recognise and understand customers’ needs, wishes and goals. That is the only way to create noticeable added value. Otherwise, it is no wonder if uncountable improvements and well-intentioned ideas cannot survive in the market in the long term: They are not used because they were developed without consideration of customers’ requirements and are perhaps not needed at all. We too must keep asking ourselves: Is business expansion in the interests of our customers?
When we asked ourselves in 2019 whether we should invest almost 2 million euros in the expansion of our Production site in Wittenberge, the focus was always on the benefit for our customers, which was the decisive factor for our decision in favour of expanding.
In the past, raw materials for the production of our oleochemical specialties in Wittenberge were often stored in external storage facilities. Besides the high costs involved, we primarily wanted to improve flexibility, which had been lacking due to the circumstances. The objective was to be able to adapt the storage situation quickly and agilely in line with our customers’ requirements and the production capacities wanted and needed. The plan was clear: IOI Oleo GmbH’s production site in Wittenberge would have a new, long-awaited storage tank facility.