We make the world a little bit greener
9. November 2020
Back to Nature!
Even though there is currently a lot of change taking place, one global trend is clearly visible: Back to Nature! Be it forest bathing or the conscious choice when buying food, fashion or cosmetic products. Nature is the origin of all beings. More and more people are interested in the raw materials used in creams and lipsticks, their origin and their effect on skin and hair.
With our behaviour, we can all consciously contribute to making the world a little bit better. That is the reason why we are particularly proud of our green portfolio. With a proportion of over 75% of nature-based products, we prove that naturalness and performance are not a contradiction but a question of technology. Our reliable, nature-based raw materials are produced in Germany from renewable raw materials and have been showing the strength of nature for more than thirty years. We are green – with the deepest conviction. Whether emulsifiers, emollients or multifunctionals – brands like IMWITOR®, MIGLYOL® or SOFTISAN® have always stood for strong performance in a natural way.
However, that alone is not enough for us.
The number of labels and certifications has grown with the increasing interest in nature-based raw materials. For us, the most important standards are currently ECOCERT/COSMOS and ISO 16128:
ECOCERT/COSMOS
ISO 16128
ISO 16128 has been in existence since 2016. Its objective is to unify the various standards. Hence, it is not a certification. Besides other indices, the Natural Origin Index (NOI) is an important indicator reflecting the naturalness of raw materials. For example, an NOI of 0.79 shows that the nature-based proportion of the product or raw material is 79%; 1 stands for 100% natural.
Our nature-based products meet the named standards, which also determine our requirements for ALL future launches. Based on nature and produced from renewable raw materials – we see this as a question of conviction.
There are other standards in addition to those already mentioned, for example NaTrue, the NPA (Natural Products Association) or the BioPreferred Program.
Insa Waller
Insa Waller has a background in cosmetic chemistry and marketing. Before joining IOI, she gained experience in B2C product development (skin care) and production. After a position as sales manager (german-speaking countries), Insa moved to the CARE Studio, IOI Oleo's in-house showroom and application lab in Hamburg, as an application engineer. Since graduating with a degree in marketing, she also works as technical marketing. Insa has a passion for cosmetics, fashion and trends and enjoys going for a run.