Fresh, critical and constructive
It is the fresh look from the outside that questions things or views them critically from a quite different perspective, presenting them in a new light.
“As a leading supplier of oleochemical specialties, our aim is not only to develop innovative solutions for products and customers, but also to advance new and creative ways in the interaction and communication with our customers”,
adds Odile Grahl, Head of Marketing at IOI Oleo GmbH.
Here our focus is on the partnership and cooperation with our customers, their needs, interests and expectations. What do our customers expect regarding services, the provision of information and communication channels? How are we perceived? Where and how can we still improve? Numerous questions that were addressed by the students in the concepts and new approaches.
How is the new path evaluated and what are the next steps?
We are so convinced by the creative ideas and elaborated concepts that we plan to expand and intensify the cooperation with universities in the future.
“I was particularly impressed by the diverse ways in which the topic was approached and implemented by the individual groups. Some of the ideas were so inspiring and professionally worked out that we want to put them into practice in the near future”,
says René Fresen, Chief Marketing Officer at IOI Oleo GmbH.
It is therefore not surprising that we immediately decided to create two additional internships for students who will assist us in making the “IOI Academy” become reality.
Look forward to the start of the IOI Academy!