IMWITOR® 372 P – An Evergreen that is second to none

9. July 2021

The dream of every musician: to create a song that goes straight to the ear, sticks there for decades and establishes itself as an evergreen. Everyone knows the lyrics, the hit fits every mood and it simply belongs to every party. But to earn the title evergreen in the cosmetics world, many different criteria must be met. Our IMWITOR® 372 P achieves this and is now considered a “natural classic” among emulsifiers. Robust, reliable, renewable: The natural classic for your emulsions.

A song also has to overcome various hurdles, such as lasting many years and showing a simplicity in melody, harmony and rhythm. The emulsifier IMWITOR® 372 P from the Personal Care Business Unit at IOI Oleo GmbH cannot provide tone and rhythm, but shines with harmony in formulations. It is very easy to use, is compatible with all UV filters, oils and pigments, is naturally based, anionic, builds up the viscosity of liquid to buttery textures and increases the natural stability of emulsions.

IMWITOR® 372 P
ROBUST, RELIABLE, RENEWABLE: THE NATURAL CLASSIC FOR YOUR EMULSIONS

INCI Glyceryl Stearate Citrate

APPEARANCE, COLOR & ODOR Light yellow flakes, characteristic odor

PROPERTIES Anionic O/W emulsifier with HLB 10 – 12, offers diversity (textures), builds viscosity, maintains stability

TEXTURES Light lotion – rich butter

DURING APPLICATION Easy pick-up, uniform spreading

ABSORPTION Medium playtime for caring sensation

AFTER-FEEL Smooth & soft skin feel, slight film, nourished-looking skin

REBUST, RELIABLE, RENEWABLE

100% NATURAL BASED according to ISO 16128 NO1, renewable plant-based sourcing, vegan compatible

SAFE PROFILE Non-toxic to aquatic organisms, readily biodegradable, non-irritating to eyes, non-sensitising to skin

Just as an evergreen turns the DJ into a celebrated party hero, the formulator does everything right with IMWITOR® 372 P. Because our product:

  • is Easy-to-use O / W emulsifier, can be added directly to the oil or water phase

  • reliably increases the stability of emulsions with an oil content of 10 – 40%
  • can be usen in a wide pH range
  • is compatible with all UV filters, oils and pigments
  • realizes higher sustainability: hot & pre-emulsion process
  • adds consistency (viscosity)
  • offers texture diversity: spray, lotion, cream, butter
  • facilitates easy removal / easy pickup
  • is 100% natural, RSPO MB certified, readily biodegradable, non-toxic to aquatic organisms

If the end product is applied to the skin, IMWITOR® 372 P extends the “playtime”. The care experience is increased and a soft, smooth skin feeling remains. And that in  skin, sun, body, baby & mom, men, hair and color care products. Due to its versatility, a wide variety of textures can be created:

LIGHT LOTION

  • Emulsifier: 1,5 – 2,0% IMWITOR® 372 P
  • Co-emulsifier: 1,0 – 2,0% IMWITOR® 375

SILKY CREAM

  • Emulsifier: 2,0 – 3,0% IMWITOR 372 P
  • Co-emulsifier: 1,5 – 2,0% IMWITOR® 900 K

RICH BUTTER

  • Emulsifier: 3,0 – 4,0% IMWITOR® 372 P
  • Co-emulsifier: 1,5 – 2,0% IMWITOR® 900 K

But as it is always the case with evergreens, you have to experience it so that you know what everyone is talking about. For this purpose, we have created appropriate formulations for the various textures, which give an impression of the diversity of our IMWITOR® 372 P:

LIGHT LOTION:
Baby Lotion

SILKY CREAM:
No more Blues

RICH BUTTERY:
Hair & Scalp hydrating Mask

If you have not yet had the pleasure of using our evergreen, contact us and let yourself be carried away. Do you know the other possible applications of our IMWITOR® 372 P? Just contact us and be inspired!

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Aurélien Tahon

Aurelien Tahon is Head of Application Development and Technical Product Management Personal Care at IOI Oleo GmbH. He is a graduate of the Hamburg University of Applied Sciences, where he received a degree in Chemical Engineering . Aurelien worked in various positions (Hair Care formulator, R&D Raw Material Scouting and Global Strategic Procurement) within the Beiersdorf group for 15 years before joining IOI Oleo GmbH. He is passionate about music and loves to spend time with his 3 daughters.