A Freshness Kick for our Website!

26. March 2025

We are giving our online presence a new glow-up.

Everyone knows that the visual identity of a brand can be adapted and modernised with a relaunch. And also, that a fresh design reflecting the brand values creates a unique brand identity and a uniform market presence across all channels.

Furthermore, our values include offering our customers solution-oriented measures: To achieve this, we consistently scrutinise our actions. That also applied to our website: is it still up to date or is it ready for the next step? The answer was clear … The relaunch not only brings a fresh breeze into the design, but also increases user friendliness, performance and visibility.

In addition to transferring our new corporate design to our new digital presence, we pursued the following goals: Clearer structures, a refreshment and modernisation of the navigation, the implementation of content management systems, optimisation of the contents, layout adaptation for mobile devices and the accomplishment of current SEO standards.

Two completely new search platforms (Product Finder and Formulation Finder) have already been designed for our Cosmetics area. Both the attractive design and clear structure together with the selection of search criteria and the different search functions flow into each other, allowing you to search with ease for the information you require … Be it on a product or a formulation. Are you ready for a surprise?

But enough of theory −

Now is the time for the experience!

Look forward to the new IOI Oleo website on 02.04.2025

and convince yourself!

Psst! In the course of our new website launch, we will also begin with the design, development and implementation of a totally new search platform (Product Finder) for our Pharma BU: clear, structured and user-friendly – responding to the needs of users in the mentioned area. Stay tuned! We will keep you informed!

Finally: your opinion is important to us… We will be glad to receive your reactions, observations, inputs … at info@ioioleo.de

Because that is the only way we can improve ourselves!

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Odile Vollertsen

Odile Vollertsen is Head of the Marketing department at IOI Oleo GmbH. Following her studies in Law and Business Administration in France, her curiosity led the French native to Germany. Through her willingness to explore new paths and work with different people, and her fascination for customers’ products and needs, Odile gained relevant experience in the areas of BtoB and BtoC in a variety of positions, both in medium-sized structures and international groups (Henkel and Beiersdorf). She finds stimulation in architecture and design and relaxation in painting with acrylics, cooking or yoga…. The world of fragrances has been a special inspiration to her for many years now.