What’s
new at IOI?
A new film,
a new form,
… and a new
film-former!
A new film
Videos say more than 1000 words! Check our YouTube channel for educational & fun content:
- New IOI Personal Care video guiding you through our “Touching Technologies” philosophy“.
- New “shorts” demonstrate the benefits offered by our innovative film-former SOFTISAN® 650.
- New tutorials assist you in working with our ingredients to answer global and local formula needs.
A new form
We have redesigned our web presence to offer you added value for your daily cosmetic challenges.
A new tool of selection of ingredients helps you to find the right raw material, depending on its e.g. function, consumer & sensorial benefits, etc…
Our new formulation finder supports a faster time-to-market with a list of stable and trend-based formula concepts.
… and a new film-former!
Over four decades ago, our visionary R&D crafted a timeless classic: SOFTISAN® 649. This skin-friendly film-former simultaneously offers water-binding and water-repellent properties. Years later, SOFTISAN® 649 helped millions of kisses to be shared, and contributed to IOI Oleo’s reputation in film-formers. The legacy continues today with the introduction of a new generation of fully natural film-former: SOFTISAN® 650.
Discover this true innovation at the innovation zone of the in-cosmetics global 2025.
At the sensory bar, experience a collection of supporting formulas forming a film so light,… it feels natural.
Come and meet us
There are several opportunities to meet with us during the show:
Formulation lab session “From 99 to 0 problems” on April 4th from 13:30 to 14:30. Register here to develop step by step silicone-free textures in line with upcoming EU regulations for 2027.
in-cosmetics Global – Session Details – From 99 to 0 problems – 8th April
You couldn’t make it to the formulation lab session? Come formulate live with us on our booth on Wednesday April 9th and Thursday April 10th both at 11:00 and 15:00.
Formulation bar on our booth, including our latest “Workout Ready formula kit” and SOFTISAN® 650 launch kit, as well as all previous ones.
Sensory bar showcasing four formulas with SOFTISAN® 650 launch kit.
Happy hour on April 8th at 16:00, booth 2B20. Discover our latest developments around cold drinks and snacks.
Book your meeting today by sending an email to your responsible sales representative or to personalcare@ioioleo.de
