The Rise of Sensory Beauty: Innovation You Can Feel

12. May 2026

The beauty industry rarely stands still. And yet, some moments feel like a true shift forward. The in-cosmetics Global 2026, held in Paris from April 14th to 16th, was one of those moments. A vibrant convergence of science, creativity and human connection, this year’s event pulsed with a clear message: the future of beauty is not only seen. It is felt with all senses.

A Celebration of Partnership and Progress

A day before the doors of in-cosmetics Global opened, IOI Oleo brought something deeply personal to the vibrant capital of France. Welcoming 30 distribution partners from across the world, IOI Oleo hosted its Distribution Partner Seminar – a highly anticipated gathering that went far beyond presentations. It was a moment of exchange, a celebration of shared ambition and a testament to the strength of long-standing partnerships.

From Listening to Feeling: Sensory Experience as a new Driver

In departure from traditional seminar formats, partners were invited to participate in six interactive activities, each designed to spotlight a new ingredient or formulation. These sessions transformed learning into experiencing. Delicate, rich textures, such as lush velvet, silk, satin invited to be touched, spread and absorbed while transforming observation into a true sensory experience.

It was a powerful reminder that in cosmetics performance is only half the story. The other half is in the fingertips as consumers increasingly seek products with formulations that provide an immediate feel-good sensation.

One standout theme in Paris was the continued momentum of IOI Oleo’s award-winning SOFTISAN® 650, last year’s launch that has already found its way into exciting new textures. Seeing how formulators have embraced its unique lightweight film-forming properties reinforced a key truth: when the combination of strong performance, light skin feel and 100% natural origin meets sensory elegance, creativity follows.

Innovation You Can Feel

For IOI Oleo’s partners and visitors alike, this year’s in-cosmetics Global was about experiencing and getting to know  exciting new launches. At the booth, IOI Oleo greeted its guests with fun activities: a massage chair to relax and take the time to read leaflets and a selfie corner that invited people to learn more about DYNASAN® GBE. A popular highlight was the formulation bar where visitors could try new formulations with fun textures.

The unveiling of IOI Oleo’s latest innovations was eagerly awaited. The three newly launched structuring agents answer the need for a sensory experience while ensuring formulation stability, as sensory and stability go hand in hand:

  • DYNASAN® GBE – A natural solid lipid that will reverse your thinking. This surprising multi-solution ester has a softer texture at standard use temperature and a harder texture at higher storage temperatures.

Thanks to its long carbon chain, DYNASAN® GBE elevates the melting point of balm formulas. This speeds the formation of the first crystals when cooling down, resulting in smaller, more homogeneous crystal structures. Natural, vegan and based on renewable sources, it surprises every formulator with a 2-in-1 solution for melting, comfortable and stable textures.

DYNASAN GBE penetration graph
  • MIGLYOL® Gel EUG – This easy-to-use, cold processable oleogel provides thermostable rheology control for better suspension, shear-thinning and thixotropic properties, thanks to its 3D honeycomb-like structure. More than a simple rheology modifier, this flexible ingredient provides a caring and non-tacky after-feel in many applications within the skin care, color care and sun care range. 97% natural origin and 100% vegan, MIGLYOL® Gel EUG is resolutely robust, but velvety rich.
  • MIGLYOL® Gel ISD – Highly effective oleogel recommended in W/O and W/Si emulsions for a weightless, silky soft finish.

Alongside these launches, the new formulation kit “Time to…”, offered a curated invitation to explore textures, emotions and possibilities.

Within the formulation kit, each formula tells its own story:

  • Recovery Cream-to-Balm: The transforming and regenerating cocoon
    A transforming texture that melts from cream into a nourishing balm.
  • Bouncy Lotion SPF50: Let  UVs Bounce off
    Light yet protective, this dynamic formulation brings energy to sun care.
  • Solid Foundation Stick: A sound base for strong self-confidence
    This is more than coverage, it is structure. Performance and feel create a pleasant sense of empowerment.
  • Sleek Hair Stick: Smooth your hair, not your style!
    This sleek, smoothing formula tames hair while celebrating individuality.

At IOI Oleo’s Paris booth, the formulations were truly brought to life through sensations. Visitors were not mere observers. They experienced with all their senses. And in the process, each texture, each transformation and each finish became a conversation starter.

Share this article!

Perrine Allouche

Perrine Allouche is the Technical Marketing Manager Personal Care at IOI Oleo GmbH. She has been working around cosmetics for more than 10 years: as a beautician and sales advisor first, then as a formulator after graduating with a bachelor’s degree in Cosmetic Chemistry (France). Before joining IOI Oleo, she was working as a R&D Project Manager in Canada where she has led the development of many personal care products (skin care, sun care, color care). She loves exploring her artistic creativity through painting, crocheting, digital drawing… and reading as many books as she can!