Drop it! Kit – Enable innovative concepts to boost your serum routine

The market for serums is currently experiencing an impressive growth phase. According to current forecasts, the “face serum” segment alone will reach a turnover of 11 billion US dollars by 2034, with an annual growth rate of 6.4%¹. Products with actives (ingredient-led beauty), such as hyaluronic acid, retinol, vitamin C or niacinamide², are particularly in demand.

However, the main problem in this highly competitive market is to stand out from the competition. Despite the effectiveness of the ingredients, consumers are looking for innovative products that are tailored to their specific skin needs, that surprise and delight them.

May we introduce The IOI “Drop it! Kit“

Our “Drop it! Kit” gives you the opportunity to achieve just that – through Innovative & Disruptive Customization.

The kit contains two boosters (powder) and an emulsion concentrate. The two boosters are based on SOFTISAN® MagicPOWDER S and transform any water-based serum and even pure water into an emulsion. However, this transformation is only part of the concept. SOFTISAN® MagicPOWDER S as a base ingredient allows the use of pigments (e.g. colour pigments or soft focus fillers) and powdery actives (e.g. hyaluronic acid & ectoine) and thus offers endless variations to customize the boosters or your serum. The water-free concept is not only suitable for sensitive actives, but is also perfect for travelling.

DROP IT!
DISRUPTIVE CUSTOMIZATION MADE EASY

Essential Drops

A minimalist serum formulation (5 INCIs) that is mixed with the boosters or the concentrate. This allows formulations to be adapted to individual requirements.

Radiance Booster

Mix the vegan Radiance Booster into your favourite serum to make your skin glow. SOFTISAN® MagicPOWDER S provides instant transformation and a shimmer pigment for the glow. Inspired by the skinification trend, niacinamide (Vitamin B3) ensures a protected skin barrier.

Blur Filter Booster

This booster transforms your serum into a rich emulsion and has a 3-in-1 effect:

• Filter look (Soft Focus Pigments)
• Instant anti-wrinkle depth (SOFTISAN MagicPOWDER S)
• Long-term anti-aging effect (Ectoin)

Nourishing Concentrate

The rich concentrate can be used pure or with the serum and picks up on the “Skin Barrier” trend, thanks to SOFTISAN® 649, MIGLYOL® 829 ECO and evening primrose oil.

Whether you follow Marie Kondo’s organisational principles or the Swedish Death Cleaning Method – clean out your bathroom! From now on, you only need ONE favourite serum – the boosters and concentrates will do the rest. Mix the Drop its into your serum or day cream as you wish and according to your skin’s needs (e.g. glow, instant anti-wrinkle or richness).

Disruptive customization made easy

The formulations shown here are just a small insight into the possibilities that SOFTISAN® MagicPOWDER S promises. Give your creativity free rein and implement innovative and sustainable water-free concepts, such as conditioning powders, colour boosters (e.g. foundation, blush or bronzer) or sun boosters (with SPF), with this award-winning ingredient.

Write to us at personalcare@ioioleo.de and request your Drop it! Kit and a sample of SOFTISAN® MagicPOWDER S for testing.

• 1) Future Market Insights (FMI), https://www.futuremarketinsights.com/reports/facial-serum-market
• 2) Revitalising legacy skincare ingredients: A guide for beauty brands | Mintel