Touching Technologies

Our philosophy “Touching Technologies” is based on three pillars that each refer to a targeted meaning of the English word “touch”.

“Touching” a subject is to talk about it. Therefore “Touching Technologies” firstly means talking “About Technologies”.

As innovative manufacturer of esterification chemistry since 1912, our German production sites proudly produce serveral grades of esters for cosmetics applications. Depending on the product, raw materials can be derived from up to 100% plant-based sources. Focused on excellence in quality, they have gained first-class certifications.

In our Research and Development laboratories, chemical experts develop new ingredients and technologies for today and tomorrow, ranging from benchmark to tailor-made solutions.

Embodying more than a century of expertise and passion, our well-known brands IMWITOR®, MIGLYOL®, SOFTIGEN®, SOFTISAN®, DYNASAN® or WITARIX® inspire trust and reliability for our clients all over the world.

As a second pillar, “Touching Technologies” obviously also means “Sensorial Technologies” as the technologies of touch that create the feel we perceive on our skin.

Translating chemistry into sensory is our daily commitment. Based on our proprietary method, our sensorial experts support customers designing their own brand sensorial profile, making it become their signature touch.

Whether a rich velvety feel, a light silky touch or a caring after-feel, sensory drives emotions that touch consumers. Creating a distinct unique signature touch is a clear competitive asset to stand out and turn a brand into customers’ favorite.

Last but not least, when something “touches” our heart, we embrace the emotions we feel, up to assimilate it to a physical sensation. IOI Oleo’s “Touching Technologies” are “Emotional Technologies” as they trigger a feeling when applied. This can go from the simple “I like it “, to more complex “I feel protected in a comfortable cocoon”, or even “This makes me happy”. These reactions are an essential part in the consumer’s decision to renew a purchase or not, making IOI Oleo’s ingredients crucial to the final success of a product.

Aside from this, our specialty ingredients also address many deeper emotional expectations of the personal care market, such as the natural origin content (according to ISO 16128), or the conformity to various beliefs and convictions. In that sense, non-technical criteria such as being vegan-compatible, tested for biodegradability or sourced from renewable raw materials enter the modern choice of a formulator and also decide on a purchase before it is even realized.

All things considered, Touching Technologies are all About Sensorial Emotions, to fully support modern formulators fulfilling all requirements of their most challenging markets. 

Make your name stand out: contact personalcare@ioioleo.de and let us assist you in creating your signature touch. How can we help you today?