Three Reasons to Visit IOI Oleo at in-cosmetics ASIA

10. October 2025

From November 4 – 6, in-cosmetics Asia will once again open its doors in Bangkok. Besides raw materials and textures, sustainability and international trends will also be major topics. Our experts from Personal Care will be there for you and look forward to presenting our innovative ingredients and formulations.

Here are three reasons for visting
IOI Oleo’s Booth T40.

1. SOFTISAN® 650: A film so light, … it feels natural

More than four decades ago, our visionary R&D department crafted a timeless classic: SOFTISAN® 649 (bitte Seite verlinken). This skin-friendly film-former simultaneously offers water-binding and water-repellent properties and is found in a large variety of concepts ranging from skin care and hair care to decorative cosmetics. Over the years this product, as an ingredient in lipsticks and lip balms, has not only helped to spread millions of kisses but also laid the foundation for IOI Oleo GmbH’s expertise in film-formers.

The legacy continues with the introduction of a new-generation fully natural film-former: SOFTISAN® 650. This multifunctional combines strong performance (tested in vitro & in vivo) with a light sensorial profile and 100 % naturalness.

Discover the award-winning innovation at the Innovation Zone at in-cosmetics ASIA 2025. Can’t make it to the in-cosmetics? Click here: SOFTISAN® 650 – Award-winning performance, light sensory properties & 100 % naturality – IOIOLEO) for the latest information.

2. DYNASAN® GBE: For comfortable & stable textures

DYNASAN® GBE is our new natural solid lipid. It provides the perfect balance of thermostability and a soft, pleasant sensorial experience in anhydrous balm formulations. In addition, it is 100 % natural, vegan and made from renewable resources. Click here for a sneak peek: IOIOLEO

3. “Idol IOI” Formula Kit: Your backstage pass for Idol-like skin

Our new “Idol IOI” Kit includes essential formulations, inspired by pop stars (idols) for performance-ready skin. All concepts were developed in our application laboratory, the CARE Studio, and are tailored specially to the needs in warm and humid climate zones.

Look forward to:

  • Milky Toner-in-Serum

  • Blooming Oil Cleanser

  • … and further exciting formulation ideas in the areas of Color, Skin, Hair & Toiletries

Let’s meet at Booth T 40

Our Personal Care experts Jou Wen Lee, Kane Zhong, Julian Janson and Insa Waller, as well as our partner “The Sun Chemical” look forward to seeing you!

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Insa Waller

Insa Waller has a background in cosmetic chemistry and marketing. Before joining IOI, she gained experience in B2C product development (skin care) and production. After a position as sales manager (german-speaking countries), Insa moved to the CARE Studio, IOI Oleo's in-house showroom and application lab in Hamburg, as an application engineer. Since graduating with a degree in marketing, she also works as technical marketing. Insa has a passion for cosmetics, fashion and trends and enjoys going for a run.