24. May 2023

The cosmetics industry is subject to fast-moving trends, some of which disappear just as quickly as they appeared. However, the DIY cosmetics trend is here to stay, as more and more consumers want to know exactly what’s in their skincare products. The ability to create homemade creams and lotions, however, has a long learning curve. It takes a lot of trial and error before the result meets your own expectations. That was until now! Because at in-cosmetics in Barcelona, we proudly presented our product innovation SOFTISAN® MagicPOWDER S, which produces soft creams and lotions simply through the addition of water.

Most consumers use the same skin care products every season, even though skin needs sometimes change on a daily basis. Depending on the occasion, temperature or lifestyle, one needs more moisture, vitamins or oil. The desire for this flexibility is fuelling the DIY trend. However, the possibilities of creating one’s own skin care products are so versatile that most consumers give up after a short time. The most common reason, apart from intolerance of the ingredients used, is that the consistency does not meet the expectations.

With SOFTISAN® MagicPOWDER S, formulation always succeeds!

With our product innovation SOFTISAN® MagicPOWDER S, we are expanding horizons for vegan do-it-yourself cosmetics and consumer experiences. Without the use of special equipment and simply by adding water, a soft base formulation with caring properties is instantly created, which can be enriched with various ingredients. With SOFTISAN® MagicPOWDER S we close the gap between raw materials that offer transformative cosmetic experiences and the desire for natural and individual ingredients.

“Be the creator” – How to turn your own kitchen into a cosmetics lab

SOFTISAN® MagicPOWDER S is compatible with oils, powders, electrolytes, surfactants, fatty alcohols, waxes, perfumes and preservatives. Thanks to its wide pH application range and its flexibility in both hot and cold processes, it is suitable not only for consumers but also for experienced formulators.

Pictures are worth a thousand words, which is why we have demonstrated the simple application of SOFTISAN® MagicPOWDER S in two videos:

Put our SOFTISAN® MagicPOWDER S to the test and get the “Let’s get in Touch” blister. For all further information and formulations, we are at your disposal at any time.

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Aurélien Tahon

Aurelien Tahon is Head of Application Development and Technical Product Management Personal Care at IOI Oleo GmbH. He is a graduate of the Hamburg University of Applied Sciences, where he received a degree in Chemical Engineering . Aurelien worked in various positions (Hair Care formulator, R&D Raw Material Scouting and Global Strategic Procurement) within the Beiersdorf group for 15 years before joining IOI Oleo GmbH. He is passionate about music and loves to spend time with his 3 daughters.