Most consumers use the same skin care products every season, even though skin needs sometimes change on a daily basis. Depending on the occasion, temperature or lifestyle, one needs more moisture, vitamins or oil. The desire for this flexibility is fuelling the DIY trend. However, the possibilities of creating one’s own skin care products are so versatile that most consumers give up after a short time. The most common reason, apart from intolerance of the ingredients used, is that the consistency does not meet the expectations.