Back from In-Cosmetics Asia 2025 in Bangkok: These are our highlights
20. November 2025
Our team has just returned from an inspiring week at In-Cosmetics Asia 2025 in Bangkok, and we are excited to share the highlights with you!
Kicking Off with Collaboration
The week began with our annual Distribution Partner Seminar, which brought together over 25 key partners from across the APAC region. The event unveiled our latest innovations and new data for the IMWITOR® emulsifiers. A major highlight was the exchange of success stories, which not only showcased the hard work of the partners but also sparked fresh inspiration for future marketing strategies. We were especially proud to celebrate the outstanding market reception of last year’s launch, DYNASAN® CrystalCONTROL L, with two new success stories from Australia.
Spotlight on Innovation
At the show, two topics turned heads:
Our Award-winning SOFTISAN® 650: The next generation of natural film-formers… forms a film so light, … it feels natural.
Stealing the Show: The “Idol IOI” Kit
The new “Idol IOI” kit, inspired by the flawless skin of famous K-pop idols, features two concepts tailored for the APAC market:
The formulas wowed customers with their light touch, non-sticky after-feel, and also put our latest innovations in the spotlight. The launch was amplified by short, engaging in-use videos, seamlessly shared with attendees via WeChat.
Sawasdee (goodbye) for now, Bangkok. We can’t wait to see everyone again next November 😊
Insa Waller
Insa Waller has a background in cosmetic chemistry and marketing. Before joining IOI, she gained experience in B2C product development (skin care) and production. After a position as sales manager (german-speaking countries), Insa moved to the CARE Studio, IOI Oleo's in-house showroom and application lab in Hamburg, as an application engineer. Since graduating with a degree in marketing, she also works as technical marketing. Insa has a passion for cosmetics, fashion and trends and enjoys going for a run.
