Are you ready to workout?

11. June 2025

Whether it’s Reformer Pilates or Gravel Bike  − today sport is more than merely exercise. It is lifestyle, expression and often also a stage, both in real life and social media. It is no longer just about physical performance: A cute outfit and flawless makeup are part of self-presentation.

“If it’s not on Strava, it didn’t happen“ reflects an attitude in which training sessions today are consciously staged, shared and understood as part of a person’s own identity. The pressure to perform in every respect doesn’t only apply to the actual training, but also to the cosmetic formulations: They are supposed to both look good and keep up with every movement – powerful, long-lasting and visibly effortless.

We have a solution for the growing demands of modern consumers: Our Workout-Ready-Kit – three formulations for the balancing act between sporting activity and everyday urban life, combining functionality, pleasant sensorial feel and sustainable approaches. Created for people whose life is as dynamic as their physical training.

The IOI Oleo Work-Out-Ready-Kit

SOFT DEO BALM-TO-POWDER

  • Starch based anhydrous deodorant balm
  • Suitable for armpits and body

  • SOFTISAN® PG2 C10 reduces malodor & supports a long-lasting freshness feeling

  • Transforming texture (balm-to-powder)
  • Soft, powdery, non-oily skin feel
  • Vegan, NOC 0.99 (ISO 16128)

PRE-WORKOUT MATTE FOUNDATION

  • Tinted W/O emulsion

  • IMWITOR® 600 emulsifies, stabilises, wets pigments and ensures a soft skin feel

  • Easy to blend
  • Matte, non-oily, non-sticky finish
  • Gender-fluid concept
  • Vegan, NOC 0.91 (ISO 16128)

COMFORTING ANTI-CHAFE STICK

  • Anhydrous anti-friction stick
  • For legs, arms and sensitive areas

  • Pleasantly melting thanks to SOFTISAN® 378

  • MIGLYOL® T-C7 ensures long-lasting gliding

  • Comfortable film, non-oily finish, fragrance-free
  • Vegan, NOC 1.00 (ISO 16128)

Whether it’s Paddle Tennis, Gravel Bike or Reformer Pilates – with our kit, you are always ideally equipped for that next workout! Have we sparked your interest? Contact personalcare@ioioleo.de for more information.

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Insa Waller

Insa Waller has a background in cosmetic chemistry and marketing. Before joining IOI, she gained experience in B2C product development (skin care) and production. After a position as sales manager (german-speaking countries), Insa moved to the CARE Studio, IOI Oleo's in-house showroom and application lab in Hamburg, as an application engineer. Since graduating with a degree in marketing, she also works as technical marketing. Insa has a passion for cosmetics, fashion and trends and enjoys going for a run.