PERSONAL CARE

Sticks are the must-have in the cosmetics industry and are very much en vogue thanks to their often water-free formulations. With a projected market volume that promises to almost double by 2032, sticks are in the spotlight for their efficient and easy application, longevity and minimal packaging. But it's not just the compactness and convenience that makes this product form so attractive; it often combines multiple functions in one formulation and offers clean application without spillage - ideal for the modern, on-the-go lifestyle - if it weren't for the blooming effect.

The term "quality" isn't just a buzzword, it's the very bedrock of what we do. To ensure the consistently high standard of our natural ingredients, we rely on the rigorous tracking of specific metrics.

The dynamic world of the cosmetics industry is a fascinating playing field where culture, personal expression and technological advancement lead to an ever-evolving array of trends. Barbiecore, gender fluidity, K-pop, K-drama and hybrid cosmetics are clearly more than just short-lived phenomena. They symbolize a decisive change in the way we perceive and express ourselves. This change goes far beyond the purely aesthetic and affects us on a deep, personal level.

The trend toward DIY cosmetics is growing steadily, as more and more consumers want to know exactly what's in their skin care products. The ability to create homemade creams and lotions, however, has a long learning curve. It takes a lot of trial and error before the result meets one's expectations. That was until now! As we proudly present our product innovation SOFTISAN® MagicPOWDER S, with which soft creams and lotions can be created simply by adding water.