Product launch and formulation diversity at the in-cos 2024 in Paris

9. April 2024

Paris – the city of love, with its sense of aesthetics and beauty, is hosting in-cosmetics global again this year (April 16 – 18). After the successful and award-winning launch of SOFTISAN® MagicPOWDER S last year (read our article on “OUR AWARD-WINNING SOFTSAN® MagicPOWDER S” here), we are looking forward to presenting another new product to you this year: DYNASAN® CrystalCONTROL L – our “Formulator´s jewel for worry-free processes”.

Before the doors of in-cosmetics Global open to visitors, we will be kicking off our annual distributor seminar on April 15. Together with our partners from all over the world, we will recap the past year, share our experiences and look to the future with regard to launches and formulations.

At the official start of the trade fair on April 16, the entire Personal Care team will welcome you at booth no. 1G20. Here you can get to know our new DYNASAN® CrystalCONTROL L and the corresponding formulations. Take the opportunity and make an appointment with us. Please write to with the subject “in-cosmetics global”.

But you can experience our products and formulations not just at our booth:


Are you a formulator for sticks or balms? Then stop by the Innovation Zone and take a look at our DYNASAN® CrystalCONTROL L. This ingredient helps to control crystallization and thus reduce the undesirable blooming effect (more on this in our separate newsletter).


This year we are presenting an innovative formulation that not only contains the award-winning SOFTISAN® MagicPOWDER S as a water-soluble peeling particle, but also our new product DYNASAN® CrystalCONTROL L. In combination, this creates a real WOW formulation. Try it for yourself!


Are you looking for new ideas for your next formulations? Let the CARE Studio inspire you and test not only our latest kit consisting of serum, boosters and concentrate, but also mass-market toiletries concepts, DIY-friendly formulations with SOFTISAN® MagicPOWDER S and much more at our Formulation Bar (booth 1G20).


What will you be doing on April 16 at 2:30 pm? In a one-hour session in Lab 2 under the motto “Countless textures for your distinctive touch with IMWITOR® emulsifiers”, we will show you how strongly the choice of emulsifier affects texture and sensory properties.  (Click here to register).

Our very personal highlight will also take place at our booth on Tuesday, April 16 at 4:00 pm. We cordially invite you to our champagne reception. We look forward to making new contacts in a relaxed atmosphere, meeting familiar faces and having inspiring conversations.

Arrange your appointment now at in-cosmetics 2024

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Insa Waller

Insa Waller has a background in cosmetic chemistry and marketing. Before joining IOI, she gained experience in B2C product development (skin care) and production. After a position as sales manager (german-speaking countries), Insa moved to the CARE Studio, IOI Oleo's in-house showroom and application lab in Hamburg, as an application engineer. Since graduating with a degree in marketing, she also works as technical marketing. Insa has a passion for cosmetics, fashion and trends and enjoys going for a run.